Overview
Hotwater-parts.com, a growing e-commerce platform specializing in water heater parts, faced a critical challenge: their dynamic product pages were not being indexed efficiently in Google Search. This lack of indexing hindered their visibility in search engine results, directly impacting their organic traffic and potential sales.
Tekvent partnered with Hotwater-Parts to address these issues and implement a robust SEO strategy tailored to the unique needs of their dynamic pages. The results were transformative, driving significant improvements in search engine indexing and online visibility.
Challenges
Hotwater-parts.com struggled with several issues that affected the indexing of their dynamic product pages:
- Slow Indexing: New pages were not being indexed by Google, delaying their appearance in search engine results.
- Dynamic Content Issues: Google Search was not effectively crawling and indexing dynamic pages generated by their platform.
- Technical SEO Gaps: The website lacked proper sitemap configurations and faced issues with crawlability.
- Declining Organic Traffic: Poor indexing led to reduced visibility, which negatively impacted organic search performance.
Tekvent’s SEO Approach
Tekvent implemented a multi-step strategy to resolve these issues and improve Hotwater-Parts’ SEO performance:
- Comprehensive Website Audit
Tekvent conducted a detailed audit of the website to identify technical SEO issues, including sitemap errors, crawl budget wastage, and missing meta tags. This audit provided a roadmap for action. - Dynamic Sitemap Optimization
To address the dynamic page indexing issue, Tekvent created and optimized XML sitemaps that included all dynamic product pages. This ensured that Google’s crawlers could easily discover and index new content. - Implementation of Indexing API
Tekvent utilized Google’s Indexing API to speed up the process of adding new dynamic pages to search results. This approach was particularly effective for pages with frequently updated content. - Structured Data Markup
By adding structured data to the product pages, Tekvent enabled rich snippets in search results, enhancing the click-through rate (CTR) and visibility for indexed pages. - Technical SEO Fixes
Tekvent optimized the website’s robots.txt file, improved internal linking, and resolved crawlability issues to enhance the site’s overall SEO health. - Regular Monitoring and Reporting
After implementing changes, Tekvent monitored the indexing progress using Google Search Console and provided actionable insights to ensure long-term success.
Results
Within weeks of implementing the new SEO strategy, Hotwater-Parts.com saw dramatic improvements:
Reduced Crawl Errors: Technical issues affecting crawlability were resolved, ensuring all new product pages were indexed efficiently.
1,460 Pages Indexed: The number of indexed pages grew from under 50 to 1,460 in less than a month, as shown in Google Search Console.
Improved Visibility: The website’s dynamic product pages began appearing in Google’s search results for target keywords.
Increased Organic Traffic: Organic traffic surged by 300%, leading to more product views and higher conversion rates.
