Overview
10-4 Global, a logistics and supply chain company specializing in transportation management solutions, was struggling to achieve online visibility for its core services. Despite offering cutting-edge technology and a strong track record, their website wasn’t ranking for key industry-specific terms. This lack of visibility impacted their ability to generate organic leads and connect with potential clients.
Tekvent partnered with 10-4 Global to create a targeted SEO strategy that would enhance their search engine rankings, drive organic traffic, and position them as a leader in the logistics technology space.
Challenges
10-4 Global faced several key challenges that were limiting their online presence:
- Low Keyword Rankings: The website failed to rank for high-intent keywords such as “logistics technology solutions,” “supply chain management tools,” and “transportation optimization.”
- Technical SEO Issues: The site had slow page load times, broken links, and missing alt text, which hindered its crawlability and indexing.
- Content Gaps: The website lacked optimized, industry-specific content that targeted their audience’s pain points and aligned with search intent.
- Weak Backlink Profile: Their domain authority was low due to a lack of high-quality backlinks from authoritative websites.
Tekvent’s SEO Approach
To address these issues, Tekvent developed a comprehensive SEO plan tailored to 10-4 Global’s needs. This included a mix of technical fixes, on-page optimization, content marketing, and link-building strategies.
Local SEO Enhancements
For regional visibility, Tekvent optimized 10-4 Global’s Google My Business profile and created geo-targeted pages for their key markets.
Comprehensive SEO Audit
Tekvent conducted a detailed analysis of the website, identifying areas for improvement such as technical errors, underperforming pages, and missed keyword opportunities.
On-Page SEO Optimization
Optimized meta titles and descriptions to include target keywords like “transportation management systems” and “supply chain solutions.”
Added relevant alt text to all images and ensured proper header tag hierarchy for improved content structure.
Content Strategy Development
Tekvent created a content roadmap focused on producing high-quality, keyword-rich blog posts, whitepapers, and landing pages. Topics included industry trends, logistics challenges, and the benefits of transportation management systems.
Technical SEO Improvements
Enhanced page load speeds by compressing images and minifying CSS/JavaScript files.
Fixed broken links and created proper 301 redirects to ensure seamless user navigation and improved crawlability.
Backlink Building
Tekvent executed an outreach campaign to acquire backlinks from authoritative logistics and technology websites. This improved the domain authority and boosted credibility in search engine rankings.
Results
Tekvent’s strategic SEO efforts delivered remarkable results for 10-4 Global within three months:
- 300% Increase in Organic Traffic: Monthly organic traffic tripled as a result of improved keyword rankings and optimized content.
- Top 3 Keyword Rankings: The website achieved top 3 rankings for high-value keywords such as “logistics technology solutions” and “supply chain optimization tools.”
- Domain Authority Growth: The backlink strategy improved the domain authority score from 20 to 38, increasing the site’s overall credibility.
- Improved Website Performance: Page load time decreased by 40%, providing a better user experience and reducing bounce rates.
