Overview
Farah Knows Best, a niche blogging site dedicated to lifestyle and product reviews, faced significant SEO challenges. The website struggled with slow page speeds, broken internal and external links, and lacked a clear content hierarchy. Additionally, the absence of SILO structures hindered its ability to build topical authority and improve rankings for competitive keywords.
Tekvent partnered with Farah Knows Best to address these challenges through a strategic SEO plan focused on technical improvements and content structuring. The results not only enhanced the site’s performance but also established its authority in the niche.
Challenges
Farah Knows Best faced multiple SEO-related obstacles:
- Page Speed Issues:
- Mobile speed: 64
- Desktop speed: 77
These scores negatively impacted user experience and Core Web Vitals metrics.
- Technical Errors:
- 4xx errors and broken internal links.
- Missing H1 tags and poorly optimized content formatting.
- Over 400 external images were not optimized, slowing down page load times.
- Lack of Content Hierarchy:
- The absence of SILO structures resulted in scattered content, making it difficult for search engines to understand topical relevance.
- Generic Keywords:
- Targeted keywords were overly broad, resulting in low relevance and poor rankings.
Tekvent’s SEO Approach
Tekvent crafted a comprehensive strategy to resolve these issues and elevate the site’s technical and topical SEO performance:
Created pillar pages to act as hubs for major topics, linking to subtopics for better topical relevance.
Page Speed Optimization:
Improved mobile and desktop speeds by compressing images, optimizing JavaScript and CSS, and implementing lazy loading for media elements.
Addressed issues with custom homepage plugins to ensure compatibility with Core Web Vitals metrics.
Technical SEO Fixes:
Fixed all 4xx errors and redirected broken links to appropriate destinations.
Optimized alt text for external images to improve load times and accessibility.
Ensured all pages had properly structured H1 tags and improved content formatting.
SILO Structure Implementation:
Introduced SILO structures at both the website and category/topic levels to organize content logically.
Designed clear content hierarchies to interlink related articles, improving user navigation and search engine crawlability.
Content Optimization:
Conducted in-depth keyword research to target specific, high-intent keywords.
Rewrote content to align with search intent while incorporating FAQs, guides, and in-depth comparisons for added value.
Internal Linking Strategy:
Enhanced internal linking within SILOs to pass link equity and improve the ranking of topic-specific pages.
Results
Tekvent’s SEO strategy delivered measurable results for Farah Knows Best within just a few months:
- Page Speed Improvements:
- Mobile speed: Increased from 64 to 88.
- Desktop speed: Increased from 77 to 94.
- Enhanced Crawlability:
- Resolved all crawl errors, ensuring search engines indexed all critical pages effectively.
- Boosted Rankings:
- Achieved top 10 rankings for niche-specific long-tail keywords, driving highly targeted traffic.
- Improved Topical Authority:
- The implementation of SILO structures elevated the site’s topical relevance, resulting in increased visibility for competitive topics.
- Increased User Engagement:
- Better content structure and faster page load times reduced bounce rates and increased average session duration.
