Overview
The Consumer Shield, a legal services platform operating in the competitive law niche, faced challenges in building domain authority and achieving high rankings for industry-specific keywords. With strict client criteria for backlink quality, they struggled to establish credibility and visibility in search engines.
Tekvent partnered with The Consumer Shield to execute a strategic link-building campaign, focused on acquiring high-authority backlinks from relevant domains. The campaign successfully enhanced the platform’s authority, improved its search rankings, and positioned it as a credible player in the legal services space.
Challenges
The Consumer Shield faced several obstacles in their backlinking efforts:
- High Competition in the Law Niche:
Securing backlinks in the legal field required meeting rigorous content and domain standards to ensure relevance and authority. - Stringent Criteria for Backlinks:
The client demanded backlinks from domains with:- Domain Rating (DR) above 40.
- Traffic exceeding 2,000 monthly visitors.
- Relevance to legal and law-related topics.
- Limited Existing Backlinks:
The platform had a weak backlink profile, which negatively impacted its domain authority and keyword rankings.
Tekvent’s Approach
Tekvent developed a comprehensive backlinking strategy tailored to meet The Consumer Shield’s specific needs:
Continuously updated the client on progress and adjusted the strategy as needed.
Domain Research and Outreach
Tekvent identified and reached out to high-authority domains in the legal niche, including law blogs, industry publications, and authoritative websites. The focus was on domains with high Citation Flow (CF), Trust Flow (TF), and Domain Rating (DR).
Content-Driven Backlink Acquisition
Collaborated with legal experts to create high-quality, informative content that aligned with the targeted domains’ publishing standards.
Published guest posts and sponsored content, embedding backlinks naturally into the text.
Quality Over Quantity
Prioritized backlinks from domains with strong traffic metrics and niche relevance rather than bulk low-quality links.
Ensured backlinks were placed on pages matching topical relevance, such as legal settlements, class actions, and plaintiff cases.
Data Monitoring and Reporting
Used advanced tools to track backlink performance, including traffic, keyword rankings, and referral metrics.
Results
Tekvent’s targeted backlinking campaign delivered outstanding results for The Consumer Shield:
- High-Quality Backlinks Secured:
- Secured backlinks from authoritative domains like LawFuel.com, TheLawyerWorld.com, and AmazeLaw.com.
- All backlinks met the criteria of DR > 40 and traffic > 2,000 monthly visitors.
- Improved Domain Authority:
- The platform’s DR increased by 25%, boosting its credibility and visibility in search engines.
- Higher Keyword Rankings:
- The site achieved first-page rankings for competitive keywords like “legal settlements” and “class action lawsuits.”
- Increased Organic Traffic:
- Traffic surged by 40%, with a significant share coming from referral links on high-traffic domains.
